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Strategy-In-Action | Leadership-In-Action | Communication-In-Action | Coaching-In-Action

An Introduction to
Communicate or Die

Effective team communication for extraordinary results


Where does it hurt? Or: Why do you need “Communicate or Die”


  • Indecisiveness: You have endless meetings without results or actions. People feel they’re wasting time.
  • Wasteful communication: There’s a culture of excessive bureaucracy; emails and memos have become wasteful channels of communication.
  • Blame, excuses, gossip: People make excuses for poor performance, cast blame, pass the buck, or talk behind each others’ backs. No straight talk.
  • Loss of key customers. Customers complain about quality of service, don’t feel heard, and wander off to your competitors.
  • One-way: There’s plenty of control, but no room for feedback and change.
  • Things fall through the cracks: People are waiting for someone else’s initiative. It’s unclear who’s accountable for what.
  • Clashes of personalities or cultures. Your team is not aligned; they don’t speak the same language; there is in-fighting.
What can “Communicate or Die” do for you? Or: what’s the value-add (ROI)?
  • It aligns your team around a culture of effective communication for action.
  • It arrest the “capital sins of speaking” (e.g. excuses, blame, rumors) and give people techniques for results through effective speaking and masterful listening.
  • It turns your people into a cohesive high-performance team.
  • It provides practical leadership tools that last, and lets you and your team practice them in the action of making change and producing results.
  • It spreads a culture of clear feedback in the organization.
  • It makes your people unstoppable: able to turn any breakdown into a breakthrough – in cost, speed or quality.
What does “Leadership-In-Action” cover?

Day 1:

  • Self-assessment. Key relationships (and communication issues)
  • Conversations of leaders: The Global Leader Pyramid™
  • The 5 capital sins of speaking. From complaint to commitment
  • Giving and receiving. Appreciation
  • 100-Day Catalytic Projects




Day 2:

  • Active listening. Text and subtext
  • The Matterhorn of Masterful Listening™
  • Responding to “brick-wall statements”
  • Championship teams
  • Sustainability. Next steps



Who is “Communicate or Die” for?
  • Top executive teams in industry, nonprofits and government that need redirect their organization.
  • Functional departments or divisions performing below expectations.
  • Project / sales / cross-functional teams that don’t work well together.
  • Technology people and business people who don’t talk to each other.
  • Boards of directors who believe they (and/or their organization) need to communicate better.
  • Small and medium enterprises that need to build structures of communication and accountability to make things happen.
Peg Thatcher, CEO, Swiss Consulting
Jan L. Solomon, Coach
Who are the facilitators?
  • They are practitioners with solid track-records of enhancing clients’ performance.
  • They have demonstrated a firm grasp of both teaching and living our methodology in action.
  • They are 100% committed to participants’ success.
  • They are coached by our CEO, Peg Thatcher.
What do clients say?


What makes our approach different?
  • Not a mere event but a sustainable process:
    • We interview participants to customize the process.
    • We design the process in partnership with you.
    • We care about ‘Monday morning’: how will participants implement the new strategy back in the office?
  • In action:
    • Participants design, declare and launch Catalytic Projects to in the action of producing results.
  • Cutting-edge methodology:
What makes Swiss Consulting Group different?

Australian and USA-based performance management and coaching company with coaches/trainers and facilitators available throughout the world.

Conventional Approaches SCG Approach
Rigid blueprints ignore opportunities Catalytic actions for systemic change
People treated as objects or obstacles People are the solution and the key agents
Good analysis but lack of follow-up Focus on hands-on actions and results
Quick-fix attitude at symptom level Attacking the roots of problems
Fragmentation and cultural clashes Full communication. Differences are contributions
Non-specific, cumbersome solutions Details are integral to the solution
Theory and planning, but status quo Breakthrough results
Coaching leaders to meet the future

The 3 Cs of leadership:

Cross-Cultural Strategy

Find out more:

Contact us today to find out what the Swiss Consulting Group difference could make to your business.